Turing 40 Thousand Users into 4 Million
This years Turing Festival (a 2 day event held annually in Edinburgh focused on technology) had some impressive speakers. I was keen to learn from Brian Doll VP of Marketing for GitHub (An online tool for software developers).
GitHub launched in 2007 and gained 40,000 users in their first year, today they have over 4 MILLION users!
It's the growth that every online start up business dreams of, so how did they do it?
Mr Doll's simple formula is "Tell people what you are doing!" So many small businesses are developed and launched in secret. Before GitHub had launched they had posted 39 unique blog articles creating excitement and a buzz around the service they were developing.
In the first year of its launch GitHub published a whopping 280 blog articles!
Brain say they focused on a very niche group that form a well connected community. He believes that telling a story is the most powerful form of communication, and keeping in regular contact with your community is key! To read up more on this kind of marketing grab a copy of Tribes.