Wow this book earns a straight 10 on the Z scale of awesome. Caveats would be: it's very American & focused on larger / later stage start ups.
Horowitz stands out by talking about the un-sexy parts of business, like firing people and messing up. It's refreshing to learn from someone's mistakes, rather than having to listen to them blow their own propaganda trumpet.
There is far too much interesting material in here for me to go through in a blog, you really should just read it...
However here are the parts I book-marked:
The only way learn what is the right product is to ship and sell the wrong product. From sa...
This book makes for a fun read. At the core of the entire business is the importance of narrative. Darren explains that Gatorade became a success due to it's heritage, there is a truly fantastic story behind the drinks name.
College athletes were dying from heat stroke, and the University of Florida football coach challenged university physicians to come up with a solution for the home team, the Florida Gators.
Gatorade wasn't designed to be a commercial super story, it's heritage was founded in science. University researchers methodically experimented on student athletes in order to create the...
This book sounded a little too 'self helpy' for my liking however I really enjoyed Shawn's scientific style, he does a nice job of explaining his points and providing simple overviews of the research that backs them up.
The central argument of the book is that success doesn't make people happy. Being happy makes people successful. It's a profound inversion to popular logic.
Shawn coins a number of phrases to explain his research:
- The Tetris Effect - Shawn talks about how the brain will optimise it's structure for the tasks ahead of it. E.G. a person who becomes blind will then become better at hearing...
Emotive and engaging, the case studies in this book are powerful stories that explain Syed's arguments well.
Syed argues that everything in life, from business to sport, can be treated highly scientifically. If you would like to optimise or improve any process it can be done by treating the process like an experiment.
Create a clear hypothesis of what you expect to happen, then conduct the experiment, and review the results to draw a conclusion.
While this may seem very simple, there are three reasons why it is not easy:
1. Many process in life are very hard to get feedback/results/data from. Ou...
I'm a big fan on Dan Ariely (so much so that I just signed up for his Udemy course on Changing Customer Behaviour). PAYOFF uncovered some interesting truths about motivation that are very counter intuitive.
Who would have thought that giving employees a cash bonus would REDUCE motivation? In the book Dan runs through an interesting experiment that shows cash can be de-motivating, while free things like compliments can have a significant impact on motivation.
Dan talked a lot about what de-motivates people, his research suggest lack of purpose to be highly demotivating. When people fee like their wo...
This book frustrated me, Middleton has a wealth of knowledge, but tries to cover too much. Branding in 3 days rather than 30 would have been way better.
Some of the lessons I took from the book are below.
Brand is an output, its how customers see your service. Branding is everything you do to nurture a brand.
Even if you have no time for marketing you should do PR. PR means 'public relations', but at it's core there is 'media relations', relationships with journalists editors, blogs, producers, programmers etc.
The great thing about media relation is there is no direct capital outlay, as you don't need to pay...
This book is a quick read that has some fun business lessons, to give you a flavour I will share my favourite quote:
"The ROI on a smile is infinite because a smile is free."
I was positively surprised by the key theme of the book, it's all about people. Don say's it's important to treat people with respect. He states that you must treat people as the person you want them to become.
Don starts the book by talking a lot about team, he says that Walmart exceeds because of its ability to implement and execute. It's a business that gets things done. Don says that the key to building this type of business is finding peop...