Emotive and engaging, the case studies in this book are powerful stories that explain Syed's arguments well.
Syed argues that everything in life, from business to sport, can be treated highly scientifically. If you would like to optimise or improve any process it can be done by treating the process like an experiment.
Create a clear hypothesis of what you expect to happen, then conduct the experiment, and review the results to draw a conclusion.
While this may seem very simple, there are three reasons why it is not easy:
1. Many process in life are very hard to get feedback/results/data from. Ou...
The chaos of Lahore is overwhelming. People ooze through the crowded streets in a never ending flow of human. I was fortunate to get a birds eye view of the mayhem from the safety of a mosque's minaret.
I found the economic disparity between east and west depressing. The people below were trying so hard to earn enough money to simply exist.
One person caught my eye, an older man who was wandering through the streets with a huge bunch of balloons. I observed him for about 5 minutes as he aimlessly ambled down the busy street, trying unsuccessfully to sell his balloons.
Successful entrepreneurs know how to get things for free. Their speciality is media coverage. Entrepreneurs like Michelle Mone and Richard Branson consistently generate headlines that money couldn’t buy.
Michelle Mone founded Ultimo, a bra company. She had a tiny budget of £500 to launch the brand and spent in on a publicity stunt, paying actors to dress up as plastic surgeons and stage a protest that Ultimo was so good that it was putting them out of business. She got hundreds of thousands of pounds worth of media attention from the stunt.
Branson is a legend in working with the media, he is probably most famous f...