Software Sales and Serendipity
Just before Christmas I chanced to sit next to one of the UK’s best software sales professionals, Andrew McIntyre. He and some colleagues invested in a failing company Datum International which has now phoenixed into the fast growing UK company Ideagen, due to the sales success the company flourished, floated on the London stock exchange and now employs hundreds of people. Andrew credits this growth to intelligent lead generation. He noted that startups often use the wrong t